live cohort COURSE
Master the Stats of A/B Testing
Lead Experiments with Clarity
See through the fog of fluctuating results, false winners and hard-to-prove insights.
Choose the right metrics. Set the right sample size. Know when to stop your test.
April 29th - May 10th, 2025
11:00 AM - 1:00 PM EST
live cohort COURSE
Master the Stats of A/B Testing
Lead Experiments with Clarity
See through the fog of fluctuating results, false winners and hard-to-prove insights.
Choose the right metrics. Set the right sample size. Know when to stop your test.
April 29th - May 10th, 2025
11:00 AM - 1:00 PM EST
live cohort course
Master the Stats of A/B Testing,
Lead Experiments With Clarity
$960.00
$1199.00
20% Early-Bird Discount
About the Course
Course Highlights
What to expect?
classes
5 x 2-Hour Live Classes
question and answer
1 Hour QnA Session
One-on-One Focus
25 Student Cohort
Peer Interaction
Breakout Room Puzzles
Post-class revision
Get Detailed PDF Notes
Proof of learning
Completion Certificate
risk-free investment
100% Money-Back
lifetime access
Alumini Meets
Course Highlights
What to expect?
classes
5 x 2-Hour Live Classes
question and answer
1 Hour QnA Session
One-on-One Focus
25 Student Cohort
Peer Interaction
Breakout Room Puzzles
Course Highlights
What to expect?
classes
5 x 2-Hour Live Classes
question and answer
1 Hour QnA Session
One-on-One Focus
25 Student Cohort
Peer Interaction
Breakout Room Puzzles
Post-class revision
Get Detailed PDF Notes
Proof of learning
Completion Certificate
risk-free investment
100% Money-Back
lifetime access
Alumini Meets
skills
Skills you'll walk away with
skills
Skills you'll walk away with
skills
Skills you'll walk away with
Choose the right metrics to run faster, conclusive and insightful tests.
Choose the right metrics to run faster, conclusive and insightful tests.
Choose the right metrics to run faster, conclusive and insightful tests.
Configure statistics to get trustworthy and highly powered test results.
Configure statistics to get trustworthy and highly powered test results.
Configure statistics to get trustworthy and highly powered test results.
Identify unrealiable results and discern the underlying biases and errors.
Identify unrealiable results and discern the underlying biases and errors.
Identify unrealiable results and discern the underlying biases and errors.
Save visitors by using smart statistical strategies on low-traffic pages.
Save visitors by using smart statistical strategies on low-traffic pages.
Save visitors by using smart statistical strategies on low-traffic pages.
Dissect test data to extract meaningful insights from audience segments.
Dissect test data to extract meaningful insights from audience segments.
Dissect test data to extract meaningful insights from audience segments.
Guide the plan of action when test results are unexpected and inconclusive.
Guide the plan of action when test results are unexpected and inconclusive.
Guide the plan of action when test results are unexpected and inconclusive.
Mentor your team to think scientifically and innovate with trial and error.
Mentor your team to think scientifically and innovate with trial and error.
Mentor your team to think scientifically and innovate with trial and error.
About this course
Is this course for you?
About this course
Is this course for you?
About this course
Is this course for you?
This course is for you if you have ever experienced:
The frustration of looking at fluctuating statistics that do not seem to converge.
The frustration of looking at fluctuating statistics that do not seem to converge.
The frustration of looking at fluctuating statistics that do not seem to converge.
The distress of not getting statistical significance on a logically promising idea.
The distress of not getting statistical significance on a logically promising idea.
The distress of not getting statistical significance on a logically promising idea.
The struggle of running experiments when visitor traffic is low.
The struggle of running experiments when visitor traffic is low.
The struggle of running experiments when visitor traffic is low.
The anxiety of not knowing when an A/B test winner is genuine or not.
The anxiety of not knowing when an A/B test winner is genuine or not.
The anxiety of not knowing when an A/B test winner is genuine or not.
The fatigue of convincing people when you have a finding contrary to popular belief.
The fatigue of convincing people when you have a finding contrary to popular belief.
The fatigue of convincing people when you have a finding contrary to popular belief.
This course teaches how to tackle these challenges with an intuitive understanding of randomness.
The Curriculum
What you will learn?
The Curriculum
What you will learn?
The Curriculum
What you will learn?
Class 1
Experimentation: The Secret Behind Big Tech Innovation
Tue, Apr 29th
11:00 AM - 1:00 PM EST
Uncover how the big tech innovates with low-cost trial and error that leads you to find unexpected gems. Understand why data-driven decision making is subjective and cannot be reduced to a set of rules.
Class 1
Experimentation: The Secret Behind Big Tech Innovation
Tue, Apr 29th
11:00 AM - 1:00 PM EST
Uncover how the big tech innovates with low-cost trial and error that leads you to find unexpected gems. Understand why data-driven decision making is subjective and cannot be reduced to a set of rules.
Class 1
Experimentation: The Secret Behind Big Tech Innovation
Tue, Apr 29th
11:00 AM - 1:00 PM EST
Uncover how the big tech innovates with low-cost trial and error that leads you to find unexpected gems. Understand why data-driven decision making is subjective and cannot be reduced to a set of rules.
Class 2
From Idea to Insight: Lifecycle of an Experiment
Thu, May 1st
11:00 AM - 1:00 PM EST
Form teams, jump into breakout rooms and piece together the hidden truth from charts, heatmaps and data. Delve into the 5 steps of experimentation and make your team win the leaderboard.
Class 2
From Idea to Insight: Lifecycle of an Experiment
Thu, May 1st
11:00 AM - 1:00 PM EST
Form teams, jump into breakout rooms and piece together the hidden truth from charts, heatmaps and data. Delve into the 5 steps of experimentation and make your team win the leaderboard.
Class 2
From Idea to Insight: Lifecycle of an Experiment
Thu, May 1st
11:00 AM - 1:00 PM EST
Form teams, jump into breakout rooms and piece together the hidden truth from charts, heatmaps and data. Delve into the 5 steps of experimentation and make your team win the leaderboard.
Class 3
Master Metrics - The North Star of Experimentation
Sat, May 3rd
11:00 AM - 1:00 PM EST
Master the art of metric selection and navigate your experimentation journey towards success. Simplify data into meaningful numbers and expand your vision on how your ideas perform.
Class 3
Master Metrics - The North Star of Experimentation
Sat, May 3rd
11:00 AM - 1:00 PM EST
Master the art of metric selection and navigate your experimentation journey towards success. Simplify data into meaningful numbers and expand your vision on how your ideas perform.
Class 3
Master Metrics - The North Star of Experimentation
Sat, May 3rd
11:00 AM - 1:00 PM EST
Master the art of metric selection and navigate your experimentation journey towards success. Simplify data into meaningful numbers and expand your vision on how your ideas perform.
Class 4
Simplifying Statistics - Break Open the Bell Curve
Tue, May 6th
11:00 AM - 1:00 PM EST
See randomness with the lens of the bell curve and understand statistics like never before with interesting stories, intuitive analogies and hand-drawn doodles.
Class 4
Simplifying Statistics - Break Open the Bell Curve
Tue, May 6th
11:00 AM - 1:00 PM EST
See randomness with the lens of the bell curve and understand statistics like never before with interesting stories, intuitive analogies and hand-drawn doodles.
Class 4
Simplifying Statistics - Break Open the Bell Curve
Tue, May 6th
11:00 AM - 1:00 PM EST
See randomness with the lens of the bell curve and understand statistics like never before with interesting stories, intuitive analogies and hand-drawn doodles.
Class 5
Becoming the Experimentation Expert
Thu, May 8th
11:00 AM - 1:00 PM EST
Gain a wider perspective on how A/B testing came into being and where you can go with it. Sit with coffee, share what you think and let us decide how we are moving ahead into the age of AI.
Class 5
Becoming the Experimentation Expert
Thu, May 8th
11:00 AM - 1:00 PM EST
Gain a wider perspective on how A/B testing came into being and where you can go with it. Sit with coffee, share what you think and let us decide how we are moving ahead into the age of AI.
Class 5
Becoming the Experimentation Expert
Thu, May 8th
11:00 AM - 1:00 PM EST
Gain a wider perspective on how A/B testing came into being and where you can go with it. Sit with coffee, share what you think and let us decide how we are moving ahead into the age of AI.
Bonus
Question and Answer Session
Sat, May 10th
11:00 AM - 12:00 PM EST
Clarify your doubts and learn from the most voted questions of fellow experimenters.
Bonus
Question and Answer Session
Sat, May 10th
11:00 AM - 12:00 PM EST
Clarify your doubts and learn from the most voted questions of fellow experimenters.
Bonus
Question and Answer Session
Sat, May 10th
11:00 AM - 12:00 PM EST
Clarify your doubts and learn from the most voted questions of fellow experimenters.
Some topics might change as I improve with feedback.
About the instructor
Hi, I'm Ishan
About the instructor
Hi, I'm Ishan
About the instructor
Hi, I'm Ishan
I built the Stats Engine at VWO.
Former Head of Data Science @ VWO
Author of VWO Stats Blog
Over the past four years, I have designed dozens of experiments on statistical inference and developed novel ways to save visitors and experiment accurately.
I have worked closely with customers, understanding their struggles with uncertainty, and have guided them in making better, data-driven decisions.
Through multiple discussions, I have understood the most pressing problems of experimenters today. In my research, I have found elegant solutions to these problems.
In an attempt to share my learnings with all experimenters, I have found myself on the intersection of teaching. And teaching for me, has always been a passion.
I share my learnings regularly on LinkedIn and help experimenters learn statistics.
If you like my work, then follow me and reach out if you need help.
faq
Frequently Asked Questions
faq
Frequently Asked Questions
faq
Frequently Asked Questions
How can I remember all that has been taught in the course?
Will I get to interact with other students in the course?
Are there any assignments or tests that I need do outside class time?
Will there be breaks in the class?
What time are the classes for my time zone?
How can I get the money back if I do not like the course?
How can I remember all that has been taught in the course?
Will I get to interact with other students in the course?
Are there any assignments or tests that I need do outside class time?
Will there be breaks in the class?
What time are the classes for my time zone?
How can I get the money back if I do not like the course?
How can I remember all that has been taught in the course?
Will I get to interact with other students in the course?
Are there any assignments or tests that I need do outside class time?
Will there be breaks in the class?
What time are the classes for my time zone?
How can I get the money back if I do not like the course?